Top 5 Consumer Finance Apps in South America Q1 2024

In the first quarter of 2024, the top 5 consumer finance applications in South America displayed varying trends in downloads and active users. Here’s a closer look at how each app performed:

Nubank: Conta, Cartão e mais saw weekly downloads fluctuate, starting at approximately 974K in early January and peaking at around 1.2M in mid-February. Active users hovered around the 50M mark, peaking at 54.3M in mid-February before slightly declining to 52.5M by the end of March.

PicPay: Conta, Cartão e Pix experienced relatively stable weekly downloads with a slight increase from 429K in early January to 475K in mid-March. Active users showed minor fluctuations, averaging around 12.5M to 13.5M throughout the quarter.

Nequi Colombia had a notable peak in weekly downloads, reaching 732K in mid-January, but then saw a decline to approximately 238K by mid-March. Active users steadily increased from 3.6M in early January to 4M by mid-March, before a slight drop to 3.7M at the end of March.

Banco Santander Brasil maintained consistent weekly downloads, starting at 288K in early January and peaking at 329K in mid-February. Active users remained stable, averaging around 14.5M to 15.2M throughout the quarter.

CAIXA observed a steady increase in weekly downloads from 327K in early January to 408K by the end of March. Active users ranged between 11.5M and 12.4M, with a peak of 12.4M in early March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.